§ 01
Privacy Policy
This Privacy Policy describes the information that ampd, operated by Xilligence ("ampd," "we," "us," or "our"), collects, processes, shares, and retains in connection with the ampd platform and related services (the "Services").
This Policy applies to all users of ampd — creators, brands, agencies, and visitors. By accessing or using the Services, you acknowledge that you have read this Policy and agree to the practices described.
For any questions about this Policy or your information, contact us at support@ampd.world.
§ 02
What information do we collect?
The information we collect about you depends on how you use the Services. We collect information in the following categories.
Information you provide
When you register for ampd you provide your name, email address, password, and the role you have selected — creator, brand, or agency.
Profile information
You provide information to build a profile that other users can discover. This includes profile photos, biographies, content niches, brand descriptions, agency details, links to social accounts, sample work, and rate cards. The specific fields depend on your role.
Connected account data
When you connect a third-party social media account (Instagram, YouTube, TikTok, Facebook, X, or LinkedIn), you authorize us to access certain data through that platform's official API: public profile information, audience metrics (size, engagement, growth), audience demographics (age, location, gender breakdown), and post-level performance.
Communications
When you message other users, send connection requests, submit briefs, approve content, or otherwise interact through the Services, we collect and store the content of those communications.
Payment and tax information
To process payouts and billing we collect bank account details, payment information, and tax identifiers (such as PAN and GST registration numbers) where required by applicable law.
Support communications
When you contact us for support, send feedback, or respond to surveys, we collect the information you share.
Device, connection, and usage information
Automatically: device type, operating system, browser, IP address, language, the pages and features you use, times and frequency of access, and performance data.
Information from third parties
We receive information from payment processors, fraud prevention services, and identity verification partners as necessary to provide the Services.
§ 03
How do we use your information?
We use the information we collect for the following purposes.
To provide the Services
Create and maintain your account, display your profile, match creators with brands based on fit and audience data, deliver messages and notifications, run campaigns end-to-end, and process payments.
To personalise your experience
Use your role, profile, and activity to recommend relevant creators, brands, agencies, and campaign opportunities.
To improve the Services
Use aggregated and de-identified information to analyse usage, identify and resolve issues, refine our matching and recommendation systems, and develop new features.
To communicate with you
Send transactional communications about your account, campaigns, and payments. With your consent, send product updates and marketing communications.
To promote safety and integrity
Prevent fraud, abuse, harassment, spam, and other harmful behavior, and protect ampd, our users, and others.
To comply with legal obligations
Comply with applicable laws — including the Digital Personal Data Protection Act, 2023 (DPDP Act), tax and accounting laws, anti-money laundering regulations, and lawful requests from authorities.
§ 04
How is your information shared on ampd?
ampd connects creators, brands, and agencies. To provide the Services, certain information is visible to other users on the platform.
Profile visibility
Profiles on ampd are visible only to users logged into the Services. They are not indexed by search engines and are not accessible to anyone without an ampd account.
Creators — what brands and agencies see
Profile photo, biography, niche, connected social handles, audience metrics, audience demographics, past campaign history on ampd, and rate cards (if elected). Personal email addresses, phone numbers, payment details, and tax IDs are not visible to other users.
Brands — what creators and agencies see
Brand name, logo, category, website, brand description, and active campaign briefs. Internal financial information, payment details, team communications, and budget information are not visible to other users.
Agencies — what brands and creators see
Agency name, logo, website, team size, and campaigns being managed. Client rosters, internal communications, financial information, and team data are not visible to other users.
Your controls
Edit your profile at any time, choose which optional information to share, disconnect any social account, and pause your profile from being shown in search results.
§ 05
How do we share information with third parties?
We do not sell your personal information. We do not share your information with third parties for their independent marketing or advertising purposes.
We share information only in the following circumstances.
Service providers
Vendors that perform services on our behalf and are contractually obligated to protect it — cloud hosting providers, payment processors (PCI DSS compliant and regulated by the Reserve Bank of India where applicable), email delivery services, customer support platforms, analytics providers, and fraud prevention services.
Legal and safety reasons
Where we believe in good faith that disclosure is required by law, court order, or government request, or where necessary to protect the rights, property, or safety of ampd, our users, or the public.
Business transfers
If ampd is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you in advance and your information will continue to be protected.
§ 06
How do we use cookies and similar technologies?
We use cookies and similar technologies to operate the Services, authenticate sessions, remember your preferences, and analyse usage.
Essential
Necessary for the Services to function — sign-in, navigation, security.
Functional
Remember your settings, preferences, and previous choices.
Analytics
Help us understand how the Services are used so we can improve them.
You can manage cookies through your browser settings or our cookie consent controls. Disabling certain cookies may affect functionality.
§ 07
How long do we retain your information?
We retain your information for as long as your account is active and for the period necessary thereafter to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements.
Account closure
When you close your account, your profile is deactivated immediately and is no longer visible on the Services. Your personal information — profile, messages, campaign history, uploaded files — is permanently deleted from our active systems within 30 days of account closure.
Backups
Information may persist in routine system backups for a limited period. All backups containing your information are fully purged within 90 days of account closure.
Legally retained information
Some information must be retained for legal and tax compliance — billing records, GST documentation, and transaction history under Indian law. This is limited to what is required by law and deleted on expiry of the applicable retention period.
Aggregated and anonymised data
Information that has been aggregated and stripped of personally identifiable elements may be retained for service improvement and analytics.
§ 08
What are your rights?
You have the following rights with respect to your personal information.
Right to access
Request a copy of the personal information we hold about you.
Right to correction
Request that we correct inaccurate or incomplete information.
Right to deletion
Request deletion of your personal information, subject to legal retention obligations.
Right to data portability
Receive your information in a structured, machine-readable format.
Right to withdraw consent
Withdraw consent at any time without affecting prior lawful processing.
Right to object
Object to specific types of processing, including direct marketing.
Right to lodge a complaint
File a complaint with the Data Protection Board of India under the DPDP Act, 2023.
Response window
We respond to verified requests within 30 days, or sooner where required by law.
To exercise any of these rights, contact us at support@ampd.world.
§ 09
How do we transfer information internationally?
The Services may store and process information in India and in other countries where our service providers operate. When we transfer information internationally, we apply appropriate safeguards required by applicable law — Standard Contractual Clauses, adequacy decisions, and other recognised transfer mechanisms.
§ 10
How do we protect your information?
We implement administrative, technical, and physical safeguards designed to protect your information against unauthorised access, disclosure, alteration, or destruction.
Encryption in transit
TLS / SSL across all platform endpoints.
Encryption at rest
AES-256 for stored data, including backups.
Access controls
Strict role-based access with full audit logging.
Vetted infrastructure
Cloud providers reviewed for security posture.
Independent testing
Regular security assessments and penetration tests.
Staff training
Ongoing data-protection training for all employees.
No system is entirely secure. In the event of a security incident affecting your information, we will notify you and the relevant authorities as required by applicable law.
§ 11
Does ampd direct the Services to children?
The Services are not intended for individuals under the age of 18. We do not knowingly collect information from minors. If we become aware we have collected information from a person under 18, we will take appropriate steps to delete the information. If you believe a minor has provided information to us, contact support@ampd.world.
§ 12
How will we notify you of changes to this Policy?
We may update this Policy from time to time. When we make material changes, we will post the updated Policy on ampd and notify registered users through the Services or by email. We encourage you to review this Policy periodically. Your continued use of the Services after the effective date of the updated Policy constitutes acceptance of the changes.
§ 13
How can you contact us?
For questions, complaints, or requests relating to this Privacy Policy or your information, reach us through any of the channels below.
ENTITY
Xilligence
Operator of ampd
ADDRESS
IIIT Hub, Technopark
Thiruvananthapuram, Kerala – 695 581, India